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Vinexpo

On Wednesday 24th June, we will be at Vinexpo, check out our contacts to find us!

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Psychedelic carrots

I am wondering if someone can recognize the sauce for these carrots. We are preparing a surprise for the Madeinmilan website, check it out next week.

psychaledic carrots

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Ladies and Gentlemen, Jack the Spammer

Ladies and gentlemen,

We are proud to introduce you today to Jack the Spammer, the most evil character on the net. More malicious than Charles Manson and uglier than a monkey’s armpit (unless for some reasons you find it cute), he is here to make you an offer you can’t refuse.

Try his evil magic, but don’t let the first impression fool you. Remember that also Jack the Spammer is loyal to the TAKE IT EASY rule and might surprise you.11859

If you are ready and you are really sure to go on, click the emergency button.

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TRILINGUAL COVERAGE

Quickly, just a big thanks to Harpers Wine & Spirits (in English – below), to Marketing del Vino (in Italian) and to gufugumu (in French, they already wrote about our campaigns here) for covering Madeinmilan over the last couple of weeks.
We appreciate it and we keep working on making our wine tastier and more exciting to drink and to enjoy!

Harpers Wine&Spirits

harpers-winespirits

gufugumu

gufufumu1

Marketing del vino

marketingdelvino1

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Flash mob

I just love flash mob advertising!

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What’s your party?

naturevspartying

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How to attract Facebook fans

About how people use Facebook, look at this Facebook page.

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It means “we quit everything and we go to Bora Bora”, implicit “we open a bar at the beach”.

Almost half million fans is not bad, isn’t it (it is even in Italian, so the audience is far smaller)? Facebook works in a peculiar way, you don’t have to show necessarily what people admire to attract funs. You have to share everyday life dreams and feelings. Probably none of these fans will ever quit their job, family and friends and go to Bora Bora, even the creator of the page.

People look at these images and agree on a statement/share a feeling.

Too sad that wine would works by saying “we get pissed” (we do not want that, just not leave any room for doubt).

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The funniest wine commercial

I have known this video for quite a long time but I never thought to share it with you, damn me! I don’t deny I am quite jealous of this commercial, I would have liked to have this idea first.
Enjoy!

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London, here we come

It is only about a month that Vinitaly is over and we are ready for another wine fair to come, the London Internation Wine Fair. Quite differently from Italy, the UK produces very small quantities of wine and so importers have got their spaces to welcome new vine-makers from around the world, no doubt we will be there as well.

If interested in meeting Madeinmilan wine staff, please write us: info@madeinmilanwine.com

We are looking forward to seeing you there!

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Paparazzi! (why Lambrusco…)

picture-1 We love to see the second youth of Italian sparkling wine, Prosecco and Lambrusco. Maybe Lambrusco stayed a bit on the back cause it used to have an awful reputation in the seventies as it was the most plagiarised wine of Italy. Truly Lambrusco comes exclusively form Emilia-Romagna, in the Italian North-East.

If you taste our Paparazzi, you understand why we have named our Lambrusco so. The colour is an intense raspberry and so is the smell. It really reminds every thing of the Dolce Vita, an age of decadent pleasure. It is sweet on the tongue and dry in the back, it is fizzy and funny. It is seductive. If you see for the first time a red wine bubbling, that is probably our Lambrusco.findawaytomyheart_web

Particularly we have chosen a variety of Lambrusco, the Grasparossa, which does not exceed in sweetness as excessive sweetness was the most common way to commercialize low quality Lambrusco (which does not mean that every sweet Lambrusco is low quality but that was one way to counterfeit it).

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Contact: info@madeinmilanwine.com

Useful links

MADEINMILAN CAMPAIGNS

Romeo and Juliet in a bar


Time Travel

Travel across the dissolute parties of the Roman Empire, through their lascivious customs and their powerful gods. Enter the decadent bars of Paris during the 19th century, where artists painted about their outrageous lives. This is about where and when Madeinmilan wine fits: what’s your match? On Madeinmilan website





The Tale of the corkscrew and the bottle

It is a story about the tender encounter between the Madeinmilan bottle and an audacious corkscrew. They are partners in crime, playing a game of seduction. Their words are as poignant as the corkscrews thrust, but their tone remains intimate.