Madeinmilan wines are about having a good time, with no intimidation, no stress, no experts.

Madeinmilan is an Italian wine label. It is committed to selecting excellent wines from northeast Italy and focused on a contemporary image with a touch of irony.

Products: The heritage of Madeinmilan Wines is one of the oldest traditions in the Italian wine industry, with roots going back to the Roman Empire. This strictly Italian collection is composed exclusively of native grape varieties: a masculine Sangiovese (named Brutus), a smooth and sweet Cagnina (Romeo), and a reddish, fizzy, mischievous Lambrusco (Paparazzi).

Image—packaging: Madeinmilan is a product of its time. The contemporary, eye-catching packaging and teasers are designed to inspire customers and drive them to a product that matches their personality.

Campaign: The campaigns focus on a fresh online presence. The current campaign, "Don't take Romeo and Juliet too seriously", serves as proof of Madeinmilan universe of values. Take it with a sense of irony, have a good time with wine. It is not that serious, it is simply about fun. After all, wine is a gift (when the earth gives wine, that is a wonderful gift for which we are all grateful), and it should inspire a good laugh as well. On YouTube: http://www.youtube.com/watch?v=3DtHspeLEO8&fmt=18

How to match it: not only with food, please! Wine is so much more than a food accompaniment. It can enhance a night out with friends in Prague or a long romantic afternoon chilling at home with your partner —and so much more. With this unique positioning, Madeinmilan is a cool and contemporary product to consume as well as an ideal gift. In a few words, it suggests happy occasions, pleasant atmospheres, and feelings that match its taste and values. Check the pairings section, please: here: http://www.madeinmilanwine.com/ENG/pairings.php

Drinking consumption and lifestyle media: Madeinmilan wants to be placed directly before the consumers and be associated with relevant brands that are contemporary, sleek, and fun. Madeinmilan is where its customers are.

Brand name: Inspired by the expression "Made in Italy," which evokes its Italian origins and the fashionable and stylish image represented by Milan around the world.

Plus, it reminds people that wine is all about having a good time!

Pictures and further info available on request. Please contact:
Giorgio Pirazzini
giorgiop@madeinmilanwine.com
USA: +1 646 736 7861
UK: +44 (0) 20 7193 7362
Italy and rest of the world: +39 347 241 7300

You have dreamed about Roman decadent parties and feasts but you do not know what was really about. Make a Roman banquet for your friends. Paired with Madeinmilan wine, Brutus, of course!

Madeinmilan wine, the contemporary Italian wine label, launches an imperial pairing for its Brutus wine: ancient Roman cuisine.

From the work of the most important cooks of the Roman Empire, Madeinmilan has selected a 5 courses banquet to astonish your friends with a true unexpected approach. They are composed of simple ingredients, yet combined in a forgotten fashion to deliver new tastes and fragrances.

To discover the menu, click here

With ancient Roman cuisine, what better pairing of Brutus, the Sangiovese di Romagna by Madeinmilan wine.

The name Sangiovese proves to be the perfect match: it derives from the Latin sanguis Jovis, "the blood of Jove”. It is a young, vigorous and fruity wine, gently tannic: a pleasant and easy to drink wine which can accompany a relaxed dinner or a night sipping wine with friends. It was named Brutus for its force, paying a tribute to the first revolutionary of ancient Rome who dared to rebel to Cesar’s tyranny.

Brutus offers a contemporary, yet traditional approach to wine. The great tradition of the Sangiovese grape, from which most of the Super-Tuscans come, is combined with a bright and eye-catching bottle design.

Madeinmilan proposes an evocative consumption of its wines, a suggestion for its consumers always looking for new and inspiring experiences.

Plus, it reminds people that wine is all about having a good time!

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Pictures and further info available on request. Please contact:
Giorgio Pirazzini
giorgiop@madeinmilanwine.com
USA: +1 646 736 7861
UK: +44 (0) 20 7193 7362
Italy and rest of the world: +39 347 241 7300
www.madeinmilanwine.com

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Title	Date	Press	Lang	Preview	Download pdf/jpeg
Colour& Liquor	August 09	Le Fourquet	esp
Da Milano con tanta ironia	June 09	Ristoranti - supplement	ita
Harpers Wine&Spirits	April 09		eng
Il wine entrepreneur	March 09	SabatoSera	ita

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